Discover
A 30-minute call, then a one-page brief: who buys from you, what the site must do and how we’ll measure it.
- Goals, audience and competitor review
- Sitemap and page priorities
- Fixed quote and timeline in writing
- Home
- Shopify Development
Freelance Shopify developer Shopify stores that look premium and sell while you sleep.
Custom Shopify design and development for D2C brands. Theme customisation, Online Store 2.0 sections, apps and speed, so the store matches the product.
The short answer
What does a Shopify developer do?
A Shopify developer designs, builds and customises Shopify stores. That covers theme work in Liquid and Online Store 2.0 sections, product, collection and landing pages, apps for reviews, subscriptions and upsells, speed optimisation, and payments, shipping and analytics setup. The goal is a fast, on-brand store built to convert.
What you get
Everything your store needs to sell.
From a first store to a full redesign, built on Shopify best practice and tuned for conversion.
Custom store design
An on-brand storefront designed in Figma, not the theme everyone else is using.
Theme customisation
Liquid and Online Store 2.0 sections your team can rearrange without a developer.
Product pages that convert
Clear benefits, reviews, bundles and a sticky add-to-cart where it helps.
Speed optimisation
Fewer apps, lighter scripts and sharp images for faster pages and more sales.
Apps and integrations
Reviews, subscriptions, WhatsApp, shipping and marketing tools, set up properly.
Analytics and tracking
GA4, Meta pixel and conversion tracking, so you know what’s working.
Included
Everything you need to launch.
Fixed scope, fixed price, agreed in writing before work starts.
- Store strategy and sitemap
- Custom design in Figma for desktop and mobile
- Theme setup or customisation (OS 2.0)
- Home, collection, product, cart and content pages
- Payments, shipping and tax setup
- Product import and collections
- Apps for reviews, upsells and subscriptions
- GA4, Meta pixel and conversion tracking
- Speed optimisation
- Training video and 30 days of support
Process
How we’ll work together.
Four stages, a fixed scope and a launch date agreed before design starts. You always know what’s next.
Design
Message first, pixels second. You review real Figma designs for desktop and mobile, not moodboards.
- Copy structure and key messages
- High-fidelity Figma designs
- Two rounds of revisions included
Build
Pixel-accurate development on WordPress, Shopify or custom code, with speed and SEO baked in from line one.
- Core Web Vitals in the green
- On-page SEO and schema markup
- Analytics, forms and integrations tested
Launch and grow
A calm launch, a handover video for your team and support that sticks around after go-live.
- Redirects that protect your rankings
- 30 days of free fixes
- Optional monthly care and CRO plan
How much does a Shopify store cost?
It depends on whether you need a customised theme or a fully custom design, how many templates you need and which apps you use. You get a fixed written quote after a short call.
Should I use a Shopify theme or a custom design?
A well-chosen theme, customised properly, is a great start for new brands. A custom design makes sense once you have traction and want to stand apart. I can help with both, and with knowing when to switch.
Can you migrate my store from WooCommerce to Shopify?
Yes. I move products, customers and order history, rebuild your design and set up 301 redirects so you keep your rankings.
Do you work with Shopify Plus?
Yes, including checkout extensibility, Shopify Functions and B2B features, depending on your plan.
Can you improve my store’s conversion rate?
Yes, that’s exactly what my Shopify CRO service does. It starts with an audit, then prioritised fixes and A/B tests.
Keep exploring
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